Mashable, a social media blog/guide has acquired blippr. Blippr is a microblogging platform for music, movies and games reviews. The Blippr reviews can be posted on Twitter, Friendfeed, MySpace, etc.
Social Media has surpassed email in some countries such as the UK and it is clear that Mashable is riding that wave. While Blogs still matter, short comments can efficiently build a community around like-minded tastes.
Studies have shown that peers trust peer recommendations, especially when it comes to activities such as going to the movies, and purchasing games and music. Mashable will offer the best of both community and editorial.
Happy Blippin'
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