On April 7, itunes will increase the rate of some downloads from .99 to 1.29. In all, prices will range from .69 to 1.29. I'm not sure raising prices in a recession is going to help the bottom lines of the major labels. Why raise prices when you are competing with free or zero?
Why not really shake things up and price music all over the place, depending on the demand of the song?? It would be nice as a consumer to have a low-risk way to purchase new music. Yes, we can sample 30 seconds of a song before purchase, but the labels should strive for volume and raise demand by offering attractive price points, say .05 to .25 for more obscure songs.
What do you think? I'd love to hear your thoughts.
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