5 Factors That Will Determine Future Ad Spend

by Diane Mermigas, Friday, October 9, 2009, 4:26 PM
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115196

YouTube Reaches One Billion Views Per Day

YouTube Reaches One Billion Views Per Day

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Mining for Data Gold

The real-time search wars are heating up! Yesterday, Facebook acquired FriendFeed and in return gained a real-time search engine and many ex-Googlers. Rumor has it, Facebook tried to acquire Twitter a few months ago. Twitter's greatest asset IMHO is the ability to search news, interests and topics in real-time. Google answered yesterday's news with a real-time search announcement of its own, a project codenamed, "CAFFEINE." According to Google, "CAFFEINE" will speed up content indexing and improve accuracy.

Users on Facebook will soon be able to search news feeds for the last thirty days. For those of us already accustomed to data overload, smarter tools for content consumption can't come soon enough!

measuring buzz

There are several tools to monitor topics and/or brands of interest on the web. Google Alerts is certainly an easy place to start. The app does an automated search for you everyday and returns the results by email or RSS feed. Simple enough.

Twitter also has an advanced way to search for topics and/or conversations of interest. By utilizing the search function on Twitter, you can also find like-minded tweets, follow new people, and track trends.

Another site worth checking out is WhosTalkin, a social media search tool.