Music As A Service

It's no secret the music industry is going through a major transition. Music is moving away from physical products and towards services. Artists derive most of their income from touring, not recorded music. However, music still has the ability to draw a large audience and sponsors.

In fact, music consumption has never been greater. The artists that focus on widespread digital distribution will have a greater chance of success of reaching fans and building a community. There are music discovery sites, music recommendation services and music marketing solutions. All to the benefit of stakeholders - the bands, the tech platforms and most of all, the fans.

This is a time of great experimentation. We should celebrate artistic innovation and creative expression and stop trying to maintain the status quo.

Hype Machine

Hype Machine aggregates music blog discussions and enables one-stop shopping. The site features eclectic music and blogs from all over the world. It is the 21st century equivalent of browsing the import bins at an alternative record store or watching 120 minutes on MTV.

The user interface is simple and organized. Fans can explore their favorite bands and discover emerging artists. The site does a great job of tracking trends and informing its audience.

The site will most likely be acquired by a large media company in the near future. Enjoy!