Can TV survive in its current state? That question was hotly debated at this years Digital Hollywood.
TV economics don't look promising. The broadcast audience is steadily declining and migrating online. Furthermore, ad spending is slowly shifting online and costs are rising for TV production.
TV has the advantage of aggregating its audience more efficiently than online video for the time being, but as innovation arises and technological breakthroughs occur, TV will no longer have a distinct advantage.
The major TV networks look to be hedging their bets. NBC, Fox and ABC are partnering with Hulu and providing the online platform with premium content. For those that don't own TV sets and that number seems to be increasing in a weak economy, alternatives will abound to view premium programming online.
No comments:
Post a Comment