All companies with a web presence will resemble media companies. Businesses will share ideas, insights and expertise to establish thought leadership, build relationships and retain customers.
As part of their content strategy, many companies use blogs and email newsletters. Savvy companies are utilizing content syndication to push the content to potential customers via RSS and other platforms that are social and engaging.
Many companies will also increasingly turn to Twitter to engage with their customers and attract new prospects.
In sum, compelling content will provide critical info to the right group of people at the right time when they need it most and impact purchasing decisions.
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