With ad sales drying up, it is safe to say that digital media companies have to look for other revenue streams. Subscriptions are clearly an alternative. Fee-based business models provide a much more stable revenue source. Surely it is working for Netflix. It is one of the few companies that have thrived in this economic environment. As packaged media declines, Netflix will continue to roll out online streaming services and charge a premium.
There will be consolidation in the online video space. How many players can compete with YouTube and Hulu? Look for secondary players to fall by the wayside.
As businesses cut costs during these lean times, profit margins will improve. When the economy improves, the thriving companies will have more operating leverage than ever before.
Friday, February 27, 2009
Thursday, February 19, 2009
Content Marketing - Holy Grail in 2009?
All companies with a web presence will resemble media companies. Businesses will share ideas, insights and expertise to establish thought leadership, build relationships and retain customers.
As part of their content strategy, many companies use blogs and email newsletters. Savvy companies are utilizing content syndication to push the content to potential customers via RSS and other platforms that are social and engaging.
Many companies will also increasingly turn to Twitter to engage with their customers and attract new prospects.
In sum, compelling content will provide critical info to the right group of people at the right time when they need it most and impact purchasing decisions.
As part of their content strategy, many companies use blogs and email newsletters. Savvy companies are utilizing content syndication to push the content to potential customers via RSS and other platforms that are social and engaging.
Many companies will also increasingly turn to Twitter to engage with their customers and attract new prospects.
In sum, compelling content will provide critical info to the right group of people at the right time when they need it most and impact purchasing decisions.
Monday, February 16, 2009
measuring buzz
There are several tools to monitor topics and/or brands of interest on the web. Google Alerts is certainly an easy place to start. The app does an automated search for you everyday and returns the results by email or RSS feed. Simple enough.
Twitter also has an advanced way to search for topics and/or conversations of interest. By utilizing the search function on Twitter, you can also find like-minded tweets, follow new people, and track trends.
Another site worth checking out is WhosTalkin, a social media search tool.
Twitter also has an advanced way to search for topics and/or conversations of interest. By utilizing the search function on Twitter, you can also find like-minded tweets, follow new people, and track trends.
Another site worth checking out is WhosTalkin, a social media search tool.
Saturday, February 14, 2009
Twisten.Fm
Now that Twitter has been valued at over 200 million, the rush to leverage the Twitter community will come fast and furiously. If you love music, then Twisten.Fm is for you. The microblogging platform crawls Twitter for tweets about music and allows users to listen to the music the world is tweeting about. The site does not host any music so it will avoid the issues that plague other music destination sites/apps on the web.
I'm sure other features will be added to provide a one-stop shopping experience for music fans. iLike added 3 million users when it launched on facebook and twisten.fm is likely to find success within the Twitter community.
Enjoy - and follow me here on Twitter.
I'm sure other features will be added to provide a one-stop shopping experience for music fans. iLike added 3 million users when it launched on facebook and twisten.fm is likely to find success within the Twitter community.
Enjoy - and follow me here on Twitter.
Friday, February 13, 2009
Hype Machine
Hype Machine aggregates music blog discussions and enables one-stop shopping. The site features eclectic music and blogs from all over the world. It is the 21st century equivalent of browsing the import bins at an alternative record store or watching 120 minutes on MTV.
The user interface is simple and organized. Fans can explore their favorite bands and discover emerging artists. The site does a great job of tracking trends and informing its audience.
The site will most likely be acquired by a large media company in the near future. Enjoy!
The user interface is simple and organized. Fans can explore their favorite bands and discover emerging artists. The site does a great job of tracking trends and informing its audience.
The site will most likely be acquired by a large media company in the near future. Enjoy!
Saturday, February 7, 2009
Social Media
Trying to manage your social media routine can be daunting. There are so many options and tools available to choose from, how does one decide what network to join and how to proceed?
My motto for 2009 shall be experimentation. Joining a network is the easy part. Organizing your network takes skill and diligence. Thankfully, there are so many cool applications out there that help with organization. Some Twitter apps are worth a test drive: Tweetdeck and Hootsuite are some suggestions for managing Twitter groups and feeds, but there are many more.
Tags are also helpful. When you create your profile, you may want to include certain interests that you would like to share with a group of people, such as art, fashion, film and music, etc.
Once you create a profile, the heavy lifting begins and you must stay active on the network to make it worth your while. This includes listening to other conversations and following threads on Twitter as well as commenting and engaging others.
In 2008, we witnessed the explosion of Social Media. 2009 will be about monetizing these networks and making money.
We shall see.....
My motto for 2009 shall be experimentation. Joining a network is the easy part. Organizing your network takes skill and diligence. Thankfully, there are so many cool applications out there that help with organization. Some Twitter apps are worth a test drive: Tweetdeck and Hootsuite are some suggestions for managing Twitter groups and feeds, but there are many more.
Tags are also helpful. When you create your profile, you may want to include certain interests that you would like to share with a group of people, such as art, fashion, film and music, etc.
Once you create a profile, the heavy lifting begins and you must stay active on the network to make it worth your while. This includes listening to other conversations and following threads on Twitter as well as commenting and engaging others.
In 2008, we witnessed the explosion of Social Media. 2009 will be about monetizing these networks and making money.
We shall see.....
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